3 Important Less Known Rankings Factors

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Most of the people know that content and link building are the foundation and probably the most important factors in order to get your website ranked higher in SERPs. A mistake that a lot of webmasters do is that they stick so hard to these 2 techniques that they tend to forget other small details that could have a big impact on your rankings. Small factors like the Geo-Location of your website could greatly increase/decrease your rankings. In this article I will be pointing out the main issues that webmasters tend to ignore but are very important.

Geo-Location Information

There  a few factors that influence your geo-location of a website to the search engine’s eyes. First off, it looks at the language the content is written in. If the content is Russian,  that webpage will be able to rank much better in Google.ru (the Russian Google).The traffic information is also taken into notice as a geo-location factor. Another factor that a search engine notes is if the incoming links are from the relevant country. People believe that geographic information from social media’s like Facebook and Twitter can affect your geo-location. However, this statement is only a myth and has never been confirmed. Below is a video by Matt Cutts explaining how meta geo tags may affect your rankings.

Most of the major search engines use the physical location of your website’s server to determine in which country you should be ranked. This location has an even bigger impact on your rankings when it is a TLD such as .com, .net, .org, etc. especially if the webmaster hasn’t activated the Geo Targeting feature in Google Webmaster Tools. Most of the time when webmasters do everything right for their websites’ optimization and don’t receive the wanted results, it is most probably because the geo-targeting hasn’t been set properly or hasn’t been set at all.

Usability & Speed Of The Website

Offering your users a pleasant experience when the land on your website is crucial. Having a good navigation menu that is easy to understand and simple to use and making sure that your website’s speed is solid can greatly help yo increase your rankings, organic traffic, and Click-Through Rate (CTR). After the Google Panda update, Googlebot’s algorithm had been modified to help detect which website offer good user experience and which do not.

Social Medias

The following information was a myth for a very long amount of time. However, Google and Bing confirmed that they use your social media reputation as a ranking factor. So for example, the amount of likes your Facebook page has, how many times your tweets got re-tweeted on Twitter, how many followers you have on Twitter, and so on. The search engine will note that you have some type of influence on internet users and can help you increase your SERPs rankings. You will find below a video of Matt Cutts explaining how Social Media websites have influence on your rankings.

Speaking of Matt Cutts and Google, Google recently released their own social media metric called the “Google +1″ that mimics the Facebook “Like” button. This button developed by Google allows users to give a “+1″ to a certain web page, this can potentially increase your rankings because Google may think that given page is highly relevant to the query. However, a user must be signed in his Google account in order to be able to vote.