YouTube has got to be THE most popular and influential video sharing website in the world. If you would like to market or advertise a product, software, company, or what have you, YouTube would be the perfect place to post that video. A lot of companies create videos to explain what their business has to offer and post it on Youtube, hoping to get views and clicks. Everybody knows that video ads are incredibly more effective than text or image ads. Everyday, YouTube marketing is becoming one of the more popular ways to advertise a video. But YouTube has hundreds of thousands even millions of videos and making your video stand out from the others is a bit complicated. Not to worry though, because I will be giving you a set of techniques to help make your video visible to the eyes of millions of people.

Short & Precise

Just like when writing an article, nobody wants to read an article that is extremely long. User tend to like short and precise articles that are straight forward. Well it is the same with videos, make sure that your video ad isn’t too long nor too short. Another thing that you should note is the information that is given in the video. Make it very informative so that your users will find it handy and useful. For an ad video, I would say anywhere between 30 secs & 1:30 minutes is perfect. For an information video try to keep it between 3 and 5 minutes.

Title

This is a very important step in order to get your video optimized. Make it search friendly and give it a title that you plan to promote the video with. Just like in traditional SEO, your video’s title should contain the main keywords for which you wish to be ranked for. Do not stuff your title with keywords, make it look natural. A title that is over stuffed with keywords doesn’t look attractive at all and might even repulse users to come take a look at your video.

Social Networks

Once your video is up and running, bookmark your video in some of the major social networks so it can be accessible and viewed by thousands of people. I would recommend Facebook and Twitter to start off with. You could even ask some of your friends to share it on their wall so your video will get an even bigger visibility. Twitter is also a good place to post your video. Your best shot would be to submit your video to social network websites specifically made for videos.

Meta Tags

Just like in any web page, you may also optimize your video’s meta tags. So just like you would do in your web page, add your main keywords and the keywords for which you wish to rank for in those meta tags. Giving a short, relevant, and precise meta description to your video is crucial because users will read the description of your video before clicking on it to see if it answers their needs.

Tags

Adding tags to your video is one of the main way to increase your video’s visibility. By so, you learn that giving your video the proper tags is very important, I recommend using keywords that are relevant to what is being displayed in the video or the market you are targeting.

Articles

Creating an article related to your video is a good idea because you will be able to promote your article in article directories. Remember to place 2 – 3 backlinks pointing back to your YouTube video. Don’t forget to optimize the anchor text of those backlinks as well with keywords that are relevant to what is being displayed in the video. By doing all the above, if your article is good and gets picked up by other users, your video will have better chances of getting ranked high because of the links that you included in the article.

Video Directories

Submitting your video to major video sharing websites is important because it will give your video a bigger web visibility and will be accessible to a lot more people. I would recommend submitting the embed version of the video because it will count as a backlink to your original YouTube video and people will know that if they ever wish to find that video again it could be found on YouTube.

Blog Promotion

Just like the article submission, you can also create blog posts that are related to the video that you are trying to optimize. By doing so you increase the amount of backlinks pointing to your video which will increase your video’s ranking through search. Even here, always remember to properly optimize your anchor text when linking back to your pages, video etc. Once the blog post is complete and published, you should share it on social media websites to give your blog post the maximum visibility possible.

Commenting

Commenting on other user’s videos that are relevant to yours is good because it will get you known and will build you an authority. Obviously the commenting should be done properly and in ethical manners. This can also help increase the traffic of your video because if your comments are relevant and help people, users may actually visit your channel and take a look at all your videos, hence increase your video’s traffic.

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