Improving Your SEO With CSS
Using Cascading Style Sheets to build a website is very beneficial. It allows you to make some drastic changes in your web pages with a minimum effort requirement. You can change the page layout, the text color, the font, and much more with a few coding changes. It gives a very specific and detailed structure to your website. Using CSS grants an easy maintenance of your website, it is easier to make changes and updates on your website .Your code is much lighter and cleaner. But how does CSS help for SEO?
Indexing Made Easier For Search Engines
By using CSS, you create a light weight code page. This helps you create a SEO friendly website. The lighter the code the easier search engines can crawl your website, hence giving your website a good performance index. Using CSS will help keep your HTML cods clean and will make the ranking of your website more accurate. Keeping a clean HTML code page makes a difference to your site’s SEO.
Absolute Positioning
Search engines do not see web pages the same way humans do. To a search engine, a web page is a bunch of codes which he crawls and indexes depending on your content. We all know that order helps for rankings so the higher your content is in your page, the more weight it will get. So if you have a complex site with a lot of scripts and menus, you should use absolute positioning. Absolute positioning allows you to put your main content way up in the code while it is in the middle or at the bottom of the page visually. This is key because if you have long content in your pages, search engines might stop crawling your web page before it even reaches your main content.
Faster Downloading Speed
By having shorter and cleaner code, the loading speed of your web page is reduced by a lot. Page loading time plays a role in SEO. When using tabular layouts, the browser needs to read the code twice. First he reads the layout and how everything is placed, then he reads it again to see what is the content. This takes more time than if you had placed the code in an external CSS document. CSS also helps to manage the order of items to be downloaded on your screen.
Using Headlines
Many web designers use div tags and span tags for headlines because normal header tags are too big by default. By using div and span tags, search engines have no idea of what your headings are unless you use the headline tags. If you find the font is too big, you can always resize it using CSS. In other words, you must use the <h1>, <h2>, <h3> tags throughout your web page.
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